BURBERRY EXPERIENCE

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Photos and text by Tia Mamada. London.
Cover photo courtesy of Burberry.


The Burberry Prorsum F/W 2013 show can be described as classic, classy, elegant and proper — in other words truly British.

One could really get an idea of what to expect simply by the invitation, a thick recycled beige paper card, which opened to a 3D image of the actual venue of the show, the Kensington Gore, inside the Kensington Gardens.

I arrived an hour early wanting to have time to take it all in. To my surprise, a big crowd was already lined up along the railed path that led to the Gore. Fashion photographers and videographers had also taken their spots at that point. There was a big red carpeted area where models would appear one by one and have their pictures taken and all sorts of fashionistas would mingle with each other outside the venue.

Fifteen minutes before the actual show, everybody was asked to take their seats. The setting was just awesome. Floor to ceiling windows welcomed the beautiful daylight in and allowed an undistracted view of the park’s greenery, beige carpeted floor, and a long catwalk, which on one end bordered the media spot and on the other end a Burberry patterned wall.

A minute before the show started, the VIP guests arrived. Anna Wintour and her entourage, Kate Beckinsale, Freida Pinto & princesses Eugene & Beatrice being the ones that I was able to spot and recognize. The music started playing a soft love song and the first models appeared. Black, white, beige, light brown and burgundy red were the dominating colors, I guess no surprises there. The use of leather, vinyl, and metal differentiated this collection from previous ones. Most of the pieces were beautiful and not exaggerated.

The show lasted for the duration of 4 songs, the last one performed live by a male artist playing the piano and accompanied by a cello and 7 women vocalists dressed up in Burberry trench coats, who all appeared when the Burberry patterned wall bordering the catwalk opened up and revealed a stage.

The end of the song signaled the finale of the show. Judging by the enthusiastic and long lasting applause of the crowd, it wasn’t just me who was impressed. That was a great show & and an impressive new collection.

SEE MORE HERE:
RUNWAY
VIP GUESTS
BACKSTAGE
VIDEO


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