BURBERRY PRORSUM AW13

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Burberry Prorsum Womenswear Spring Summer 2013 Collection


Photos and text courtesy of Burberry. More photos below.


TRENCH KISSES
Burberry today showed its Burberry Prorsum Womenswear Autumn/Winter 2013 collection, inspired by Burberry classics, sixties beauty Christine Keeler, and featuring an iconic Burberry colour palette.

The show culminated in a surprise music performance that celebrated Burberry’s support of emerging British music talent. The runway opened up to reveal a stage with Tom Odell, 2013 Critics’ Choice BRIT award winner and Burberry Acoustic musician, accompanied by a choir of concert backing singers. The performance of the forthcoming single ‘Hold Me’ served as the backdrop for the show finale, concluding a British soundtrack by Paloma Faith and Burberry Acoustic musician Misty Miller.

The show marked Burberry’s debut of Runway Made to Order, a service that offers custom-made outerwear and bags from the collection featuring personalised engraved nameplates. Runway coats and bags are now available for two weeks on Burberry.com, for delivery in nine weeks.

SMART PERSONALISATION
The creative story behind each coat and bag ordered via Runway Made to Order comes to life through smart personalisation.

When items come into contact with a touch screen device, technology unlocks bespoke video footage retracing their journey and celebrating their expert design and artisan production – including original sketches, runway edits, craftsmanship and personalisation. In addition, customers can have their items enabled to trigger their content on large-scale mirrors that turn instantly to screens at the Burberry flagship on London’s Regent Street.

LIVE FROM LONDON
Over 1500 guests attended the show at the custom-built Burberry show venue in London’s Hyde Park, including Les Miserables director Tom Hooper, actors Kate Beckinsale, Rosie Huntington-Whiteley, Freida Pinto, Vicki Zhao, Melanie Laurent, Michelle Dockery, Gabriella Wilde, Alinne Moraes, Alice Braga, Olivia Palermo, Douglas Booth, Harry Treadaway, Joe Dempsie and Callum Turner. Musicians Rita Ora, Tinie Tempah, Jake Bugg, Dan Gillespie-Sells, George Craig, Harley Viera-Newton, Nil Karaibrahimgil and Misty Miller and 2012 Olympic champion Victoria Pendleton also attended. Models walking the show included Cara Delevingne, Jourdan Dunn, Karlie Kloss, Liu Wen and Charlotte Wiggins.

THE COLLECTION
Styles – Trench coats, cabans, Chesterfields, topcoats, regimental greatcoats, column dresses, shell dresses, cropped trousers
Fabrics – Innovative and elevated fabrics including cotton gabardine, glossy cashmere, glossy calfskin and laminated python print leather
Colours – White, camel, oxblood, red, black, gold
Accessories – Crush bags, kitten wedges, animal print sunglasses, gold band belts
Make up – Golden glow with Trench Kiss lips, Oxblood Burberry Nail Polish

BURBERRY BEAUTY
Burberry today premiered the new Trench Kisses make up look and collection, shared live from backstage via the Burberry Beauty Booth on Twitter and through dedicated beauty content on the brand’s Pinterest board after the show. Burberry Twitter followers could follow #BeautyBooth content, including live personal messages to users from the runway models.

BURBERRY NAIL POLISH
As part of the show, Burberry also introduced Burberry Nail Polish to its beauty collection, launching in stores in Autumn 2013. The shade worn by models in the show was Oxblood, inspired by the ready-to-wear and accessories collections.

GUESTS WEARING BURBERRY MAKE UP
Guests wearing Burberry make up included actresses Kate Beckinsale, Rosie Huntington-Whiteley, Vicki Zhao, Melanie Laurent, Michelle Dockery and Gabriella Wilde.

Burberry, which is headquartered in London, was founded in 1856. It is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.

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