Spring 2015 photos by Billy Farrell Agency courtesy of Herve Leger by Max Azria.
Herve Leger by Max Azria is partnering with LIKEtoKNOW.it to allow customers to instantaneously shop the collection debuting at New York Fashion Week through Instagram for the first time in history. LIKEtoKNOW.it influencers attending the show will post ready-to-shop Instagrams, ultimately giving their followers real-time access to runway product. Their followers can simply “like” these “smart photos” in order to receive an email with the corresponding product links – only available via the LIKEtoKNOW.it service.
