Written by Jennifer Harlow.
Photos courtesy of Walter Grio.
On any other night, the GPS navigation on my Mercedes-Benz E350 would have been set for directions, but on this autumn night, I just had to follow the bright intersecting strobe lights illuminating October’s evening sky. Destination — the exclusive launch party at Mercedes-Benz of Arlington for the all new 2014 Mercedes-Benz CLA. It rolled into town roaring, “Set Your Soul Free” and I was one of the lucky ones to experience its swanky soiree.
With an effortless red carpet entrance and a quick step and repeat photo op, I instantly realized this was the place to be on a Thursday night — a sort of Arlington, VA, “Ballston Matrix” that transformed a car dealership into an ultra cool lounge.
Sipping on trendy cocktails including the signature “The Benz”, the room radiated a cool and sophisticated vibe as stylish fashionistas and über elegant Mercedes-Benz clientele blended perfectly together — with some exchanging business cards throughout. While listening to the danceable music of DJ Saam and viewing Mercedes-Benz’s latest inception, guests also experienced a fun and quick photoshoot with Fashiontographer’s Walter Grio as they posed next to the sleek new CLA.
According to Brad Nierenberg, CEO and President of RedPeg Marketing, who organized the event:
The CLA maintains the luxury and comfort expected from Mercedes-Benz and it especially resonates with young, trendy professionals who want affordable refinement. The launch party also reflects the car’s upscale qualities at the same time — providing guests the opportunity to learn more about the brand’s commitment to innovation, performance, design and safety.
I never imagined I could have so much fun partying in a car dealership, but let’s just say RedPeg Marketing certainly knows how to throw an innovative party and event. On the way out, I learned that guests interested in test driving the new CLA can sign up, and Mercedes-Benz of Arlington will actually drive the car to meet you — an exceptionally thoughtful service to offer the busy trendsetters in the DC metro area. Anyone want to get behind the wheel? Hashtag YES!
For more information, please visit Mercedes-Benz of Arlington at 585 N. Glebe Rd, Arlington, VA 22203.
ABOUT JENNIFER HARLOW
Jennifer Harlow joined TTR Sotheby’s International Real Estate in 2010. Her background in investment property sales, researching demographic trends and market analysis has given her a solid foundation to transition into residential property sales. With total commitment to her client’s professional and personal goals, Jennifer is a highly dedicated and successful associate, actively involved in many diverse aspects of the Washington DC area. She is passionately involved with several nonprofit and cultural organizations including The Children’s Law Center, American Ballet Theatre, Becky’s Fund, and Shoot for Change.
Jennifer resides in McLean, VA with her husband, American Airlines Captain Giles D. Harlow III and their three children. As an active resident in McLean, she is well engaged within the community possessing expert knowledge about neighborhood schools, local community sports and social events, outreach groups and various civic activities. Jennifer is an active runner, practitioner of yoga and finds great pleasure in experiencing and sharing in the rich and culturally diverse aspects of the metropolitan Washington DC area. She enjoys international travel with her family, eclectic cuisine and volunteering within her community.
Website: JENNIFER HARLOW – TTR SOTHEBY’S
