HUGO BOSS – S/S 2013

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Photos provided by HUGO BOSS. Text by Baille Gelwicks.

HUGO BOSS presented yet another amazing collection, striking a balance between edgy and sophistication. Keeping it simple with ivory, black, crisp white, mint and a hint of pink for ladies, the colors and graphics of Pop Art fuse with references to digital culture to forge a modern take on contemporary fashion. Minimalism came alive in rich satin and accents of metallic. Simple tops were paired with slim cropped pants while shift and coat-like dresses held their own. Sleeveless button-down tops and long slim gowns could be found with one exposed shoulder leaving only the collar to frame the neck. This will definitely be a trend to come and will no doubt be found in popular retail stores such as Forever 21, H&M, and Zara. Rompers, side slits, and disco inspired dresses revealed an obvious inspiration from the much loved 80’s. An Asian influence could also be seen in wide kimono-like sleeves made modern with a boxier construction and a modern obi belt worn over long gowns.

The men’s collection in white, gray, cobalt, mint, and black was the epitome of urban sophistication. Fashion sneakers were either worn with slim tailored suits or with button-downs and shorts. Concealed buttons on the button-downs is minimalisn at its finest. One word can describe the collection and that is, sleek. Suits were either made traditional in neautral shades or made bold in bright colors or dip-dyed jackets. One trend I hope will not be replicated on the streets this spring/summer season is the high socks worn with shorts. Unless you are 85 years old and need them to improve circulation, let’s not go there gentlemen.

Minimalist silhouettes, 1980’s trends, Pop Art, Asian influences no doubt coming from digital culture references, small collars, high round necklines

Long white gown with metallic belt, cropped pants in mint, white men’s suit

Women and men in their early to late 20’s, hipsters, those who want something that can be worn to the office and out on the town at night

Work environments that are a little less conversation and a little more action, hipster bars

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