Photos and text provided by Burberry.
Burberry today announces the launch of the new fragrance Brit Rhythm for women with a campaign featuring Suki Waterhouse. Brit Rhythm is the brand’s first female fragrance since taking its beauty business in house in April 2013, and it follows the digitally led launch of Brit Rhythm for men in September 2013, further supporting and celebrating the world of Burberry Brit. British model and actress Suki Waterhouse features in the campaign alongside British musician George Barnett of These New Puritans.
Brit Rhythm for Women combines powerful femininity with a rock and roll edge, bringing together classic and unexpected notes in a new powdery floral fragrance. The effortlessly sensual smoked pink juice contains a rush of British lavender, an intoxicating orange blossom heart, and a deep vetiver baseline, while the contrasting textures of the iconic glass bottle mirror the unexpected combination of scent notes.
Music is at the heart of Burberry activity globally, from shows, events and soundtracks to the brand’s music platform devoted to emerging talent, Burberry Acoustic. The Brit Rhythm fragrances build on the anticipation, energy and adrenaline of live music performances and connect physical and digital audiences globally.
Following the opening of The Burberry Beauty Box in December 2013, the campaign continues to demonstrate the brand’s unique relationship between fashion, beauty, and digital worlds. A dedicated make-up look has been created by Burberry Make-up Artistic consultant Wendy Rowe, under the creative direction of Burberry Chief Creative Officer Christopher Bailey. The look is assured and irreverent: eyes are effortlessly smokey and defined; skin is radiant and warmed with a subtle glow. Additionally, a capsule of Brit ready-to-wear and accessories, centered around the iconic leather jacket, celebrates the launch.
DIGITALLY LED: #THISISBRIT
A dedicated Brit Rhythm experience on Burberry.com allows users to pre-order a scented ‘tattoo” in the statement shape of the Brit Rhythm bottle and sign up for the chance to win two VIP passes to a live Burberry event in Shanghai. Burberry fans and followers can access unique Brit Rhythm digital content from retail and wholesale stores globally by entering thisisbrit.com or scanning a QR code on an iPhone or iPad.
