Photos and text provided by Burberry.
EDITOR’S NOTE: Coats and accessories from the runway are available to purchase until Sunday 20 January on Burberry.com. Each made to order piece is delivered in just 8 weeks.
LIVE FROM MILAN
Burberry showed its Burberry Prorsum Autumn/Winter 2013 menswear collection in Milan on January 12, 2013. Guests included British musician Tinie Tempah, British DJ Greg James as well as British actors Harry Treadaway and Luke Treadaway. The show featured Burberry campaign models Charlie France, Max Rendell and Alex Dunstan.
THE COLLECTION
The Autumn/Winter 2013 collection celebrates sartorial Burberry classics and heritage outerwear, including:
STYLES
Trench coats, tailoring, topcoats, duffle coats, donkey jackets, cabans, Chesterfields and prints, needle-punched heart sweaters
FABRICS
Elevated fabrics including cashmere, velvet and classic cotton gabardine
COLOURS
Trench, camel, Windsor red, dark royal purple, dark racing green
ACCESSORIES
Introducing the Burberry Boston bag, animal print classic sunglases and featuring The Britain watch
LIVE CROSS PLATFORM SHOW EXPERIENCE
Viewers around the world were able to experience the show instantly through video, imagery and music across multiple Burberry platforms including Burberry.com, Facebook, Twitter and Instagram. The show experience on Burberry.com was fully optimised for mobile, allowing users to follow the Burberry social stream, explore runway looks in detail and order the collection immediately after the show. The show was streamed live to the brand’s Regent Street Flagship Store at 121 Regent Street in London.
RUNWAY TO REALITY
Consumers globally now have opportunity to order the men’s Autumn/Winter 2013 collection exclusively on Burberry.com through the brand’s Runway to Reality initiative.
Coats and accessories from the runway are available to purchase for 1 week until Sunday 20 January. Each made to order piece is delivered in just 8 weeks.
BRITISH SHOW SOUNDTRACK
Featuring British musician Amy Macdonald and Burberry Acoustic musician Jake Bugg, the show soundtrack is now available on Spotify and iTunes. Jake Bugg will be playing an acoustic set at 121 Regent Street on 31 January 2013.
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