Film and text provided by Alexander Wang.
For Fall 2013, Alexander Wang continues to play with his seasonal T by Alexander Wang videos as a platform for experimentation. This video is set in an unexpected scenario, directed by Darren Stein. Alexander Wang invited New Yorkers to a ‘one-time-only undisclosed event’ digitally where the initial ‘open call’ revealed only a location and a time. Hints and updates were leaked on the days leading up to the event via Twitter and Facebook. Once the doors to the lobby area opened, Wang revealed in a projected video message that attendees will have access to pieces from the T by Alexander Wang collection — for free; no shopping bags or shopping carts. See the video for the full story.
Stein directed the 1999 dark comedy, Jawbreaker. The movie’s final prom scene, where enraged classmates toss things at Rose McGowan and her tiara slips, is a favorite of Wang’s, and it’s an inspiration for this video.
Original Invitation:
