Text by Walter Grio.
I think most people don’t understand how much time goes into making a fashion photograph. In reality, there’s so much that goes into a picture. There’s the hair stylist, makeup artist, stylists to help with clothes, models, assistants, and location scouts. If it’s a big production, you could easily have 12 to 15 people involved. I think most people don’t realize that.
Most magazines or campaigns only feature 5 or 6 images to convey their idea or strategy, but in those 5 or 6 images, there are literally hundreds of photos that had to be sifted through. And when it’s all said and done and you add up all the hours that were spent in producing those images, the number is unfathomable for someone who’s not involved in the process.
Just looking at a single image from Rush Hairdressers London that are on this page, I can easily tell you that at least 20 hours were spent producing one image. From the time it took to plan and prepare for the photoshoot, to actually taking the photos, to then spending time in post production, the hours easily add up. And 20 hours might be conservative. A photographer could easily spend that by himself/herself alone. If you take into account the hair stylist, makeup artist, and models who were involved in the photo, one image alone might actually take 40 to 60 hours. Think about that. One image for 40 to 60 hours.
So next time you look at a fashion image, consider all the time that were spent in producing that image. When you look at it from that perspective, you will appreciate it even more.