Photos and text provided by Michael Kors.
NEW YORK January 14, 2014 — Dreamy spring romance is the theme of the Michael Kors Spring 2014 advertising campaign shot by Mario Testino in Cabrillo Beach, California. “When the weather starts to get warm, our thoughts and attitudes turn to something a little bit more romantic. We wanted to convey that relaxed, carefree sensibility in the campaign,” says Michael Kors. Testino captured Kors’ latest collection on models Karmen Pedaru and Simon Nessman en route to a romantic getaway.
The global campaign will debut in February, with ads running in spring issues of publications including several international editions of Vogue, Harper’s Bazaar and Vanity Fair. Notable multi page units will be featured in the March issues of 12 titles around the world. In total, the Spring 2014 print advertising campaign will reach 36 countries across the Americas, Europe and Asia. The images will also appear in digital outlets, as well as social media platforms and traditional outdoor media placement.
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.