LEVI’S + FASHION LAW INSTITUTE

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Photo and text provided by Levi’s


Levi Strauss & Co. and the Fashion Law Institute Bring Fashion Law Education to the West Coast

The original Fashion Law Bootcamp program for fashion professionals, attorneys, and law and design students, now entering its fourth year in New York, is coming to San Francisco.

SAN FRANCISCO (January 14, 2014) – Levi Strauss & Co. and the Fashion Law Institute have partnered to offer a West Coast edition of the original Fashion Law Bootcamp, a unique annual summer intensive program that brings together fashion professionals, attorneys, and law and design students to experience the newly defined field of fashion law outside of the regular university curriculum. The program, offered for the first time outside of New York and the Institute’s home at Fordham Law School, will take place from August 4-9, 2014.

“Levi Strauss & Co. is a global leader in many areas of the Fashion Law Bootcamp curriculum, from innovation and brand protection to social and environmental sustainability,” notes Professor Susan Scafidi, who founded the Fashion Law Institute and will conduct the program. “We are thrilled and honored that such a creative and community-oriented company, with a pioneering spirit akin to our own, has offered to host us.”

As a major fashion center, California is the natural choice for a new edition of Fashion Law Bootcamp. “Since its launch in 2010, we have been looking forward to helping the Fashion Law Institute in its efforts to share knowledge and information,” says Thomas Onda, Chief Intellectual Property Counsel, Levi Strauss & Co., who spearheaded the collaboration. “As a leader in the apparel industry, it is an honor and a privilege for Levi Strauss & Co. to host this program and bring it to the West Coast.” Levi’s Plaza in downtown San Francisco, where Fashion Law Bootcamp – West Coast Edition will take place, is a living textbook in its own right, with an on-site archive and landscaping allusion to the streams where miners panned for gold wearing Levi’s® original blue jeans.

Together with guest lecturers from throughout the fashion industry, participants attending Fashion Law Bootcamp will explore diverse areas of the law and business of fashion, including intellectual property, business and finance, international trade and government regulation, and consumer culture and civil rights.

Past Fashion Law Bootcampers have come from companies ranging from Marc Jacobs to Forever 21 and from across the country and around the world. They have gone on to grow their own fashion lines, work at fashion houses or with clients in the industry, and even found law firms.

About Levi Strauss & Co.
Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 2,800 retail stores and shop-in-shops. For more information, go to http://levistrauss.com.

About the Fashion Law Institute
The Fashion Law Institute is the world’s first center dedicated to law and the business of fashion. A nonprofit organization created with the generous support and advice of the Council of Fashion Designers of America and its president, Diane von Furstenberg, and based at Fordham Law School, the Institute offers training for the fashion lawyers and designers of the future, provides legal services for design students and professionals, and shares information and assistance on issues facing the fashion industry. Professor Susan Scafidi, who pioneered the field of fashion law, founded the Institute and serves as its academic director. For more information, visit http://fashionlawinstitute.com.

Contacts:
Amber McCasland
Senior Director, Corporate Affairs
Levi Strauss & Co.
amccasland@levi.com

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