JOELLE LYONS

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Written by Lais Lacher.


INTERVIEW WITH JOELLE LYONS

Before speaking with JoElle Lyons from JoElle SkinCare, I had never heard of an esthetician before. What I learned is that an esthetician is a specialist that is trained to perform cosmetic skin treatments to improve the health and appearance of skin. JoElle Lyons has been a professional esthetician for over 12 years and is the founder of JoElle SkinCare. Her skin care products are available for both women and men and include cleansers, masks, moisturizers and serums. She is also the personal esthetician to the First Lady of the United States, Michelle Obama. In this interview JoElle Lyons gives expert tips on how to maintain beautiful skin and how you too can achieve a glowing complexion like Michelle Obama.

What are some common mistakes people make when treating their skin?
The use of too many products. My skin care philosophy is “less is more”. The least amount of products and ingredients going into the skin on a daily basis, the better. I recommend the use of 3 products in a skin care regimen unless you are correcting a current skin condition, then a fourth product can be added. Also, ensure that your products offer multiple benefits. This give you less steps in your regimen as well.

What do you recommend for a daily skin care routine for both day and night?
I recommend only doing your regimen once a day unless you have very oily skin or are exposed to dirt and debris throughout the day. I recommend doing your regimen at bedtime and just rinsing with water in the morning and applying your sunscreen. Every regimen is different based on each person’s current skin condition. An example of a regimen would be: 1. Exfoliating Cleanser 2. Correcting Serum 3. Moisturizer. If you want to go the extra mile and don’t get facials on a regular basis, I also recommend doing manual exfoliation (facial scrub) and masque at least once a week. Facials can be done seasonally (4 times a year) or for maximum benefits, every 4-6 weeks.

What makes JoElle SkinCare different from other products out there?
Pure Quality – JoElle SkinCare carefully selects each ingredient for its superior quality, freshness, and potency. We use traditional ingredients in their purest form, pioneering a fresh new approach to therapeutic skin care. The source of each ingredient is as important as the ingredient itself. Ingredients with Integrity – JoElle SkinCare supports ecologically friendly, sustainable, and fair trade agricultural practices. Many of our ingredients are grown under organic conditions without the use of synthetic preservatives and fertilizers. Produced by Nature – JoElle SkinCare uses natural ingredients that are present in or produced by nature, or produced using minimal physical processing. Our extraction methods are simple, using simple chemical processing or are a result of naturally occurring biological processes (such as fermentation).

Could you recommend some products for women in their 20s, 30s, and 40s?
This can be challenging because everyone experiences different skin issues at different ages. For example, a woman in her 40s could be experiencing acne again as if she were a teenager. Women in their 20s want to practice prevention early. They would benefit from having a cleanser suitable for their skin type with a facial scrub they use 2-3 times per week with a great sunscreen and night moisturizer. (Gentle Cleanser or Citrus Clarifying Cleanser, Skin Radiant Powder Exfoliant or Ultra Luxe Pumpkin Peel, SPF30 Ultra Sheer Moisturizer). If they are still having bouts of acne and excessive oily skin from their teen years, they would benefit from adding a correcting product to that regimen. (Skin Correcting Clarifying Serum). Women in their 30s usually start using eye creams and correcting serums as the first signs of aging start to appear and women in their 40s are wanting to reverse aging and using more anti-aging products with eye creams and serums. (Vitamin C + Collagen Serum, Ultimate Perfection Eye Renewal Creme, Intense Moisture Restorative Creme).

Who are some of your notable clients?
I am the personal Esthetician to Michelle Obama so I see her as needed on an ongoing basis. I cannot, however, ever mention what services I provide for her or go into detail about our visits. I can only mention in the media that I am her Personal Esthetician and that is it. Currently, I also am the Esthetician to Secretary of Homeland Security, Janet Napolitano.

What is your key to success?
My key to success is to stay determined to fulfill your dreams, work hard doing what you love, and don’t take no for an answer. Most of all stay flexible and adaptable.

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