Alejandro Ingelmo Time Lapse Video
This time lapse video showcases the installation of Alejandro Ingelmo’s SS13 Collection at The Standard in collaboration with artist Sheila Pepe. The video shows the creation process of the presentation from start to finish. Alejandro and artist Sheila Pepe came together to collaborate on the installation for the SS13 Presentation due to several relevant ties, as both of their work has ties to a family narrative and traditions of work. Alejandro Ingelmo is fourth generation, from a family of Cuban shoemakers. Sheila Pepe, has been incorporating shoelaces in her work for many years now, which is a reference to her grandfather who was an Italian immigrant who opened shoe repair and hat cleaning stores in New York and New Jersey. Both Sheila and Alejandro have elements of a family tradition as references in their work so there was an organic baseline connection. Sheila and Alejandro then met in person and began a dialogue from there which resulted in a dynamic art meets design mash up.