DESIGUAL SS14

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Photos and text provided by Desigual.


For Desigual’s Mercedes Benz Fashion Week debut this afternoon, the breath of spring brought Mediterranean sunshine, and the happy attitude that the idyllic landscape inspires in its people and culture. Embodied in the brand’s motto of La Vida es Chula, or Life is Cool is the lust for living well, feeling free and dressing expressively. Spring/Summer 2014 brought lively colors in florals, tie-dye and stripes to capture the essence of the good life — which whisked your spirit away to the warm, mesmerizing waters and the fragrant, lush terrain of the cities and the islands of the Mediterranean.

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