VIP LAUNCH PARTY
Film by John Ledbetter of Sun Chase Media
Over 400 guests arrived at the spacious Mercedes-Benz of Arlington dealership, located at 585 N Glebe Rd., Arlington, VA, on October 3rd, 2013 for their CLA launch event. The event was so successful, seven cars were bought on site!
Fashiontographer’s Walter Grio, unveiled some of his best shots hot off the runway from this year’s Mercedes-Benz Fashion Week in New York. An assortment of his stunning images were blown up to 4’ wide x 10’ long and hung vertically from the industrial metal beams above the dealership’s showroom. Grio also hosted a live intimate CLA car photo shoot with each guest!
Notable attendees included Josh Morgan, wide receiver for the Washington Redskins, and Chazz Palminteri, of A Bronx Tale, stopped by The Graham Hotel for the after-party just following his performance at The Lincoln Theatre.
Intermix, the local Georgetown boutique location, dressed and styled the models for the event in high-fashion designer dresses which included Stella McCartney, Jason Wu and Yigal Azrouel. Hair and make up were done by Urban Halo stylist.
Mercedes-Benz of Arlington
585 North Glebe Road
Arlington, VA 22203
Special thanks to RedPeg Marketing