Photos and text provided by Burberry. Behind the scene photos: #11 – #16.
The Burberry Autumn/Winter 2012 ad campaign celebrates Britishness, London and the Burberry heritage of weather protection in the brand’s most cinematic shoot to date. The campaign was shot at night, under the creative direction of Christopher Bailey, by Mario Testino at the iconic Old Royal Naval College in Greenwich London. The evolving campaign features black and white cinematic multimedia content including images and short films, to be revealed across the brand’s online and offline platforms throughout the season.
Gabriella Wilde – British actress
Roo Panes – British musician
An existing part of the Burberry family, the couple reinforces the brand’s long-standing association with support for emerging talent, presenting Gabriella and Roo in their first advertising campaign.